Brand Artillery

BERLIN Winter forms a happy backdrop for our banner for cutting-edge German property developer Natulis. The banner is an expression of the identity & brand architecture developed by Brand Artillery & Zinc for this progressive marque. Summer's just around the corner.

HERE at Brand Artillery we've been working with Argentinian Venture Capitalists and German property developers, global brands and emerging brands, Cultural Institutions, Action Groups, small businesses and charities. Recession is a great leveller; there are now almost as many similarities between these clients as there are differences...

 

 

Artwork by Garett Phelan ©2011. Reproduced here with his kind permission.

BRAND Artillery would prefer to spend more time on a project, not less. That's one reason we have a reasonable hourly rate (less than half what our time was previously charged out at by institutional agencies). Good ideas- ideas that connect with people- can build a brand and transform the prospects of a business. But they shouldn't have to cost an arm and a leg.

 Photo ©Annie Atkins 2011: With her kind permission. www.annieatkins.com

IF the question is 'Are we too late?', 'Is it too soon?' or 'Are Brand Artillery as expensive as all those average institutional ad agencies with their fancy-pants Pete Campbell types?' The answer is NO. Otherwise it's a definite 'Maybe', trending towards the affirmative.

Call Brand Artillery today on +353 1 6708972, or email info@brandartillery.com. For answers.

AT Brand Artillery we believe that corporate citizens have a duty to society. We've pledged to play our part by giving 16% of any profits we make to a roster of charities active in Ireland. Each year that figure will increase- so, over time, more and more of our profit will be made to work for others. (16% approximates to the level of profit sent by the larger institutional network ad agencies to their HQs in the US and the UK.) As more brands engage Brand Artillery, some of the money they spend on communications can potentially have a further use in helping the disadvantaged. That way every good idea, every brilliant ad, every smart innovation we come up with can be part of a virtuous circle.

Email info@brandartillery.com or call Eoghan on +353 1 6708972 to find out more.

DID we mention that at Brand Artillery we have a keen appetite for new business?
No brand too big. If it's too small, we'll make sure it doesn't stay that way for long.
Call +353 1 6708972 or email info@brandartillery.com

(Photo features Mr. Macdara Nolan. Jam model's own.)

BRAND ARTILLERY is the brainchild of creative veterans who have seen (and instigated) many welcome changes in the ad industry. One thing, however, never changes. That's the simple fact that when a creative listens to the client it yields superior results. We believe that clients who don't have a rapport with the architects and authors of their campaigns cannot be getting the best work. So Brand Artillery has taken out the layer of account executives and others in suits who might come between the brandowners and the creatives. You have a problem developing your brand? You talk to us. Need audacious work to shift your brand? Talk to us.

BIG. Simple. Clever. At Brand Artillery that's what we believe all brand communications should be. There's a recession on, in the information age. People don't have time to linger and decipher without reward. Of course, commercial messages and ideas should arrest, engage, beguile, entertain, inform, excite.   In a clever, simple, big kind of way.

BRANDS need different resources at different times and no one should have to pay for something they're not using. Brand Artillery has a standing army of talented individuals from all walks of life. Not just copywriters, art directors and designers but filmmakers, actors, artists, musicians, illustrators, strategists and digital gurus wait in reserve to contribute as needed. If we got them all together for a Brand Brainstorm, it would be off the scale- Beaufort or Richter.

AT Brand Artillery, we've accumulated a lot of experience with a dizzying number of national and international brands. We've shot TV commercials in (alphabetically) Argentina, Brazil, Czech Republic, and Dozens of other places at home and abroad. Recorded radio campaigns in the US and the UK. Photographed outdoor in the great outdoors. Devised press campaigns in bed (separately). We've made shelf wobblers, banner ads and drip-mats too. If the above list gives the impression that we've worked on a particularly large number of banks, alcoholic drinks, soft drinks, cars, dairy products, newspapers, comestibles and charities well, that's because we have...